Blog Archive Category: Uncategorized

Business Banter – Adam Golomb

In our latest episode of Business Banter, we speak with Adam Golomb! He is the president and chief marketing officer at Primanti Brothers and gives us some key insights into what it is like to work for such an iconic

Business Banter – Tricia Staible

On this episode of Business Banter, we speak with Tricia Staible! She is the president of Robinson Fans, a family-owned company from Pittsburgh, PA that specializes in the manufacturing of fans. Thank you so much for talking with us Tricia!

Business Banter – Scott Fox

We are excited to welcome Scott Fox on today’s episode of Business Banter! Scott gave us the inside scoop on how his business, The Orchards, went from his Grandfather housing some folks in need back in 1952 to the established

Business Banter – Rob Carskadden

On this episode of Business Banter, we spoke with Rob Carskadden! He is a partner at Three Rivers Capital, a local Pittsburgh company focused on financial consultancy with small, private companies. Thanks for joining us, Rob!

Business Banter – Chip Desmone

On this episode of Business Banter, we speak with Chip Desmone! He is the owner of Desmone Architects, a well-known architectural firm that has worked on many prominent buildings throughout Pittsburgh from the Andy Warhol Museum to the new Oakmont

Business Banter – Missy Powell

On this episode of Business Banter, we talk with Missy Powell, the Director of Marketing at MBM Contracting, Inc., a family-owned contracting business operating in the surrounding Pittsburgh area.

Business Banter – Steve Davis

Steve Davis is a real estate developer and entrepreneur. On this episode, we talk about his background and expertise, as well as his advice for other entrepreneurs!

Business Banter – Sam Liberto

We are grateful to have Sam Liberto on Business Banter this episode! Sam is the Director of Business Development at Wolf Consulting, a trusted computer networking and IT consulting firm for small and mid-size businesses across the Pittsburgh area.

Business Banter – David Billings

On this episode, we talk with David Billings! David is the owner of Corduroy Inn & Lodge, family-owned a ski resort and destination wedding venue in Snowshoe, West Virginia.

Business Banter – Kevin Trout

On this episode of Business Banter, we talk with Kevin Trout, a peer advisory board chair for Vistage Worldwide! We discuss topics concerning the current economy and what’s to come, along with key business insights and advice.

How Dynamic Product Ads are Changing Retail Marketing

Brands have had to adjust to a new marketing environment with consumers unable to enter stores. It is difficult to shop for certain products online without getting the opportunity to test in person; such as shoes. In addition, the marketing

The Top 8 Marketing Podcasts to Electrify Your Brand

Why do we still fumble through dozens of radio stations on our way to work or the grocery store desperately hoping for entertainment? According to Podcast Insights, there are more than 850,00 podcast series available to stream and over 30

Digital Marketing Tips for Your Brand

Digital Learning Day is February 27th, and learning how to market your business online is a key factor to success. Digital learning observes technology in learning and specifically focuses on new ways to use technology in order to grow. Consumers

Marketing’s History & Where We are Headed Next

The Emergence of New Mediums  The marketing landscape is evolving rapidly with the ability to impact consumers from every angle. Until recently, marketing consisted almost entirely of “outbound marketing.” Outbound marketing interrupts the consumer, talking AT them, instead of with

2020 Marketing Trends for Your Business

It’s hard to believe we’re in the final month of the final year of the decade. Before we know it, 2020 will be here. With a new decade comes ideas we have not yet even imagined. The 2020 marketing trends

Fall Marketing Do’s and Don’ts

With the summer winding down, many companies enjoy taking advantage of the fall season to play into various autumn marketing trends. A new season means new products and services or even specials for companies. Companies want to attract consumers in

Back to School Marketing

For millions around the country, August marks the end of summer and beginning of the back to school grind. And for hundreds of companies, the BTS rush means a sizable profit rush. In fact, it’s forecasted that back to school

Social Media Influencers as Marketers

In recent years, not only has social media blown up as the way to share and learn information, but the power behind someone’s presence online has expanded too. Social media influencers have become some of the most influential spokespeople for

Social Media: How to Put More Thought Into Posting

Social media is no longer just an outlet to show off a new outfit, what you ate for lunch, cat memes or baby pictures. Today, many companies use it as a source to sell products and advertise their brand. This

Marketing to the Shorter Attention Span

It has been said that over the past 10 years, our attention spans have dropped from 12 minutes to 5. In addition to that, the average attention span of an internet user these days is 8 seconds long — that’s

The 3 Best Things Your Website Can Be

A company’s website might be the single most important piece of marketing they can have for their business. Often times the first thing a customer will do before making a buying decision is visit the company’s website. We all know

TMI Staff Spotlight: Rachel Dombrowski

Introducing the Tailored Marketing Inc. Staff Spotlight series! Get to know each of the TMI staff members. In this month’s installment, learn all about our Digital Marketing Manager, Rachel. Tell us a little bit about yourself. What do you do

Essentials for Every Inbound Marketing Strategy

The days of cold-calling are long gone. Companies are no longer going door-to-door to sell products. Instead, they are building trusted relationships with their prospects through inbound marketing. Implementing inbound strategies can be challenging. Inbound is an ongoing process that takes

Cookie-Cutter Marketing: Why It Doesn’t Work

In today’s marketing climate, it can seem difficult to come up with fresh ideas that haven’t been done before. If the same old thing has worked in the past for your company, you might wonder why you should even bother

How to Create a Successful Landing Page

Designing a creative and useful landing page is a great investment of time and resources for a business of any size. We are here to help you craft a standout landing page that will increase conversions and drive more traffic.

Capturing the Millennial Consumer

The millennial generation, loosely defined as individuals born between 1981 and 1996, seem to always be the topic of conversation these days.  This comes as no surprise considering that they are on track to be the largest generation in the

Our Favorite Facebook Marketing Features of 2017

Overall, 2017 has been a big year for the King of Silicon Valley – and yes, we’re talking about Facebook. They’ve made major moves offline like building their own village for employees and creating Facebook Community Boost, a program to

Pumpkin Spice Lattes And The Marketing Of Limited Time Offers

For decades, we’ve watched companies capitalize on the phrase, “Limited Time Offer.”  McDonald’s McRib sandwich, fall scented candles, and the Mad Mex “Gobblerito” draw hoards of people waiting to indulge in their favorite limited time treat. Love or hate these

Social Media – The Silent Page Rank Killer

In the busy day-to-day of running a business, posting on social media might be the last thing on your mind. It’s easy to get in the mindset of thinking that if you don’t look at your Facebook page every day,

Invest in Your Website

“My company isn’t getting any new business from our website, so why should I update it?” Bet you’ve said that to yourself more than once. And we get it – why put money into something you aren’t seeing a return

Search Engine Marketing Essentials: Upgrading Your Online Brand

Let’s do a quick search engine marketing exercise: Close your eyes and try to come up with the exact number of times you’ve Googled something today. Were you looking up the best lunch spots? Maybe you’re in the market for