Brands have had to adjust to a new marketing environment with consumers unable to enter stores. It is difficult to shop for certain products online without getting the opportunity to test in person; such as shoes. In addition, the marketing…
Brands have had to adjust to a new marketing environment with consumers unable to enter stores. It is difficult to shop for certain products online without getting the opportunity to test in person; such as shoes. In addition, the marketing…
Why do we still fumble through dozens of radio stations on our way to work or the grocery store desperately hoping for entertainment? According to Podcast Insights, there are more than 850,00 podcast series available to stream and over 30…
Digital Learning Day is February 27th, and learning how to market your business online is a key factor to success. Digital learning observes technology in learning and specifically focuses on new ways to use technology in order to grow. Consumers…
The Emergence of New Mediums The marketing landscape is evolving rapidly with the ability to impact consumers from every angle. Until recently, marketing consisted almost entirely of “outbound marketing.” Outbound marketing interrupts the consumer, talking AT them, instead of with…
It’s hard to believe we’re in the final month of the final year of the decade. Before we know it, 2020 will be here. With a new decade comes ideas we have not yet even imagined. The 2020 marketing trends…
With the summer winding down, many companies enjoy taking advantage of the fall season to play into various autumn marketing trends. A new season means new products and services or even specials for companies. Companies want to attract consumers in…
For millions around the country, August marks the end of summer and beginning of the back to school grind. And for hundreds of companies, the BTS rush means a sizable profit rush. In fact, it’s forecasted that back to school…
In recent years, not only has social media blown up as the way to share and learn information, but the power behind someone’s presence online has expanded too. Social media influencers have become some of the most influential spokespeople for…
Social media is no longer just an outlet to show off a new outfit, what you ate for lunch, cat memes or baby pictures. Today, many companies use it as a source to sell products and advertise their brand. This…
It has been said that over the past 10 years, our attention spans have dropped from 12 minutes to 5. In addition to that, the average attention span of an internet user these days is 8 seconds long — that’s…
A company’s website might be the single most important piece of marketing they can have for their business. Often times the first thing a customer will do before making a buying decision is visit the company’s website. We all know…
Introducing the Tailored Marketing Inc. Staff Spotlight series! Get to know each of the TMI staff members. In this month’s installment, learn all about our Digital Marketing Manager, Rachel. Tell us a little bit about yourself. What do you do…
Designing a creative and useful landing page is a great investment of time and resources for a business of any size. We are here to help you craft a standout landing page that will increase conversions and drive more traffic.…
The millennial generation, loosely defined as individuals born between 1981 and 1996, seem to always be the topic of conversation these days. This comes as no surprise considering that they are on track to be the largest generation in the…
“My company isn’t getting any new business from our website, so why should I update it?” Bet you’ve said that to yourself more than once. And we get it – why put money into something you aren’t seeing a return…