Why do we still fumble through dozens of radio stations on our way to work or the grocery store desperately hoping for entertainment? According to Podcast Insights, there are more than 850,00 podcast series available to stream and over 30 MILLION episodes! Why do we listen to podcasts, though? Listen Notes, the best podcast search engine, identified the top 10 reasons people are looking to podcasts in 2020. The top 8 marketing podcasts we have gathered here for you are sure to hit every one of these targets!
- To Get Over a Creative Block
- To Get Inspired
- To Spend Time More Effectively
- To Gain Education
- To Stay Informed About Current Events
- To Improve Wellbeing
- To Enhance Relationships
- To Move Forward in a Career
- To Get Motivated
- To Have Fun
Not surprisingly, companies produce millions of podcasts devoted to educating, entertaining, inspiring, and motivating us. Of course, these podcasts are a great way to absorb knowledge. But, industry trends are difficult to keep up with, even for the seasoned expert. Everything from SEO to sales, email marketing, PPC, and social media, evolve every day. Turn to one of these insightful podcasts to stay up-to-date by learning from marketing industry leaders and innovators.
Here are the top 8 Marketing Podcasts that you need to listen to!
For The People Who Love Listening to Top CMOs
The Marketing Trends podcast is one of 9 podcast series that Mission has developed to become the #1 source for Business and Tech interviews. They interview innovators and leaders in marketing to deliver you the latest trends and strategies you need to stay ahead. For instance, they feature guests from top companies like Lego, Grubhub, Princess Cruises, and Spotify. Most importantly, these CMOs discuss their roles in marketing and how we can apply the same successful theories to our positions.
For The People With Little Time To Spare
Next, on the list, Marketing Over Coffee covers both traditional and new marketing. Each episode is about 20 minutes long – great for those with shorter commutes. Subsequently, they fill their episodes with marketing tips and tricks that you can only get from casual conversation outside of the office. Frequently, they cover social media, SEO, email marketing, and “old school” offline marketing campaigns.
For People Who Love Listening to Best Selling Authors
Named by LinkedIn and Forbes as one of the top marketing podcasts. Host Doug Burdett helped crack the code for growing manufacturers to generate qualified leads within the complex sales processes. Similarly, The Marketing Book features weekly interviews with authors of new marketing and sales books. As a result, their goal is to help you keep up with what’s working in the quickly changing world of modern marketing and sales.
For the People Who Miss School and Love Learning
Hosts Neil Patel and Eric Siu bring you daily, actionable digital marketing lessons that they’ve learned through years of being in the trenches. Hence, their podcast is meant for new websites and established businesses. As a result, they teach the latest in SEO, content marketing, social media, email marketing, conversion optimization, and general online marketing tactics that drive results.
For the People Who Trust Experienced Experts
Host John Jantsch, a veteran speaker, specializes in assisting small businesses with marketing. His podcast features interviews with authors, experts, and leaders sharing business marketing tips, tactics, and resources. His podcast is full of excellent content. Plus, his website has great resources and templates to use for day-to-day marketing needs.
For the People Launching Products
Product Marketing Alliance is a collection of passionate product marketing innovators. Therefore, they commit to driving demand, adoption, and the overall success of products. Clearly, this podcast specializes in delivering content relevant to product marketing and go-to-market strategy. For this reason, they are determined to arm everyone with the intel needed to propel products into success. However, the podcast is only a small portion of their overall brand. So, head over to their website to check out their other helpful resources.
For the People Who Need a Laugh
With a spicy blend of good fun and compelling insights, The Marketing Companion is an entertaining business podcast. Mark Schaefer and Brooke Sellas share fun, engaging, and on-target insights. Their ideas will “turn up your marketing intelligence to an 11”. One listener equated their podcast to a “Snickers bar wrapped in bacon.” Yes, with a review like that, why not press play on these thought-provoking professionals?
For the Psychology Lovers
Lastly, Roger Dooley, the author of Brainfluence and Friction, dives deep into the effects of psychology, behavior research, and marketing in business. He shares brain-oriented tactics to increase persuasion with concrete, research-based neuromarketing advice. For example, his guests include best-selling authors and thought leaders in consumer behaviors.
To sum up, this list features something for everyone. This includes avid podcast listeners and those looking for better ways to spend time. Learning and understanding the latest in marketing will help you: increase your brand recognition, create a social media presence, and drive profits! We can’t wait to hear which one is your favorite!