Digital Learning Day is February 27th, and learning how to market your business online is a key factor to success. Digital learning observes technology in learning and specifically focuses on new ways to use technology in order to grow. Consumers always look for businesses who are seen as approachable, yet in tune with the technological trends. 61% of mobile searchers are more likely to contact a business if they have a mobile-friendly site. All in all, businesses are aware of the importance to adapt to the digital era.
Deciding Who and Where to Market
A functional website is not always enough for consumers. Video content is 50 times more likely to drive organic search results rather than plain text (Omnicore, 2018). Attaching visuals to a website might seem extensive, but in reality videos or photos are a lot more engaging. With a newer term like “social media” many meanings exist, especially in relation to marketing. Each platform attracts different ages and types. Facebook normally captures an older generation while Instagram has more than 500 million people using every day, with 71% of users being under the age of 35 (Statitsa and Oberlo 2019). Keep in mind that while Instagram may have a growing population in comparison to Facebook, people still use Facebook to research businesses. Figuring out who your audience is can be just as complicated as understanding how to target them.
Deciding How to Market
Branded content on social media is twice as likely to interest people between the ages of 55 and 64 than those who are 28 and younger. All businesses have a specific consumer, but they should keep in mind that different social media platforms attract different audiences when marketing (BrizFeel, 2018). Personalizing emails or letters to companies you want to attract could be the key to growth. Effective strategies work for 51% and 50% of marketing influencers respectively. Researching a client and customizing your approach will grab the client’s attention (Ascend2, 2016).
When emailing potential and/or current clients, personalize the email with that business’s own information. When it comes to talking on the phone, this method of reaching out depends on the customer. Over 68% of consumers saying they text more than they talk on their smartphones. Paying attention to a potential client’s contact preferences holds huge importance when trying to reach out.