Blog Archive Year: 2019

Fall Marketing Do’s and Don’ts

With the summer winding down, many companies enjoy taking advantage of the fall season to play into various autumn marketing trends. A new season means new products and services or even specials for companies. Companies want to attract consumers in

Back to School Marketing

For millions around the country, August marks the end of summer and beginning of the back to school grind. And for hundreds of companies, the BTS rush means a sizable profit rush. In fact, it’s forecasted that back to school

Social Media Influencers as Marketers

In recent years, not only has social media blown up as the way to share and learn information, but the power behind someone’s presence online has expanded too. Social media influencers have become some of the most influential spokespeople for

Social Media: How to Put More Thought Into Posting

Social media is no longer just an outlet to show off a new outfit, what you ate for lunch, cat memes or baby pictures. Today, many companies use it as a source to sell products and advertise their brand. This

Marketing to the Shorter Attention Span

It has been said that over the past 10 years, our attention spans have dropped from 12 minutes to 5. In addition to that, the average attention span of an internet user these days is 8 seconds long — that’s

The 3 Best Things Your Website Can Be

A company’s website might be the single most important piece of marketing they can have for their business. Often times the first thing a customer will do before making a buying decision is visit the company’s website. We all know

TMI Staff Spotlight: Rachel Dombrowski

Introducing the Tailored Marketing Inc. Staff Spotlight series! Get to know each of the TMI staff members. In this month’s installment, learn all about our Digital Marketing Manager, Rachel. Tell us a little bit about yourself. What do you do

Essentials for Every Inbound Marketing Strategy

The days of cold-calling are long gone. Companies are no longer going door-to-door to sell products. Instead, they are building trusted relationships with their prospects through inbound marketing. Implementing inbound strategies can be challenging. Inbound is an ongoing process that takes

Snarky Social Media: How It Can Work for Your Brand

Many of us are familiar with the concept of “social media snark,” which has become more common in the past few years. What is social media snark, exactly? It’s when a brand uses social media to be sassy, or to

Cookie-Cutter Marketing: Why It Doesn’t Work

In today’s marketing climate, it can seem difficult to come up with fresh ideas that haven’t been done before. If the same old thing has worked in the past for your company, you might wonder why you should even bother

Investing in Video Marketing for Your Brand

More businesses than ever before are jumping on the video marketing bandwagon. In 2019, video is expected to make up 80% of online branded content.  As more businesses incorporate video marketing into their marketing strategies, we’re here to talk you

Top