Cookie-Cutter Marketing: Why It Doesn’t Work

In today’s marketing climate, it can seem difficult to come up with fresh ideas that haven’t been done before. If the same old thing has worked in the past for your company, you might wonder why you should even bother coming up with creative new concepts. Creative marketing is a worthy investment for your business. It’s one that could bring in new customers by setting you apart from competition. If you currently rely on a cookie-cutter marketing approach, here’s why it might be time to reconsider your strategy.

Set Yourself Apart

Most marketing strategies are repetitive. This is why you need a team of creatives to think outside the box for a new business plan. This shows that you are willing to go beyond the bare minimum to come up with fresh concepts. If you have a team of trusted creatives, allow them to brainstorm their own ideas before looking at what competitors are doing. Find the niche audience who is looking for your product, and create a strategy to market to those people. Sometimes a new marketing strategy can seem like a risk, but it can help you stand out in ways your competition never has.

Young group brainstorm and spark new ideas

Avoid Copying Competitors

Even your closest competitors may not have the same target audience as you. Chances are they are building their marketing strategy around their own personal brand. Getting caught up in what everyone else is doing can cause you to lose sight of your own ideas and values. While it’s important to know what competitors are doing, avoid taking those exact strategies and using them as your own. You’ll have trouble gaining the audience’s attention by doing what’s already been done before. If a borrowed concept is re-imagined for your brand or can be found somewhere else, it’s not helping you build trust with customers. Resist the temptation to give into this cookie-cutter approach and instead get the resources you need to develop original creative work.

Writing Fresh Ideas

Hiring Outside

When a company is faced with a tight deadline, or just doesn’t have the right person for the job, it can be difficult to create the content that the client is looking for. Marketing isn’t just about the company’s website. It’s also social media, email, branding and more. It’s important to have a designated marketer to stay on top of the trends and provide the right content for your clients. Sometimes it’s necessary to hire an agency or freelancer to help with marketing. This helps ensure that your company is optimizing the marketing spend.

Two individuals shake on a business agreement.


Not only will duplicating content look bad for your creative team, it will also impact your SEO ranking. Being on the first page of a Google search is crucial for many businesses, and duplicate content can put you on the second page. Tailored SEO is better than a cookie cutter approach to SEO. With a quick keyword search, you may find that many competitors are using the same SEO templates. Your SEO will only help your unique company if you have a unique SEO strategy. Companies should always be coming up with fresh new strategies that set them apart from competition. Once your competition sees your advantages, it’s only a matter of time before they try to level the playing field.

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