Brands have had to adjust to a new marketing environment with consumers unable to enter stores. It is difficult to shop for certain products online without getting the opportunity to test in person; such as shoes. In addition, the marketing…
Blog Archive Year: 2020
Implementing Empathy Marketing in your next Campaign
As cities emerge from lockdown and businesses begin to reopen across the United States, marketers are tasked with a new and unfamiliar situation. In a world where campaign messages are crafted and targeted for each specific audience, we have all…
Agile Branding in a Fast Moving World
Agile branding is adapting your brand to changing market conditions. The most important part of any business is the strength of their brand. Every brand is different, but all brands are built to show the things that separate the business’…
The Top 8 Marketing Podcasts to Electrify Your Brand
Why do we still fumble through dozens of radio stations on our way to work or the grocery store desperately hoping for entertainment? According to Podcast Insights, there are more than 850,00 podcast series available to stream and over 30…
Digital Marketing Tips for Your Brand
Digital Learning Day is February 27th, and learning how to market your business online is a key factor to success. Digital learning observes technology in learning and specifically focuses on new ways to use technology in order to grow. Consumers…
Marketing’s History & Where We are Headed Next
The Emergence of New Mediums The marketing landscape is evolving rapidly with the ability to impact consumers from every angle. Until recently, marketing consisted almost entirely of “outbound marketing.” Outbound marketing interrupts the consumer, talking AT them, instead of with…
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