A company’s website might be the single most important piece of marketing they can have for their business. Often times the first thing a customer will do before making a buying decision is visit the company’s website. We all know that the digital world is always changing. Sometimes maintaining your website is easier said than done. If you aren’t sure where to start, keep reading to hear our thoughts on the best things your website can be.
Easy to Navigate
If a person visiting your website is unable to find what they are looking for within a couple seconds, chances are you will lose their interest fast. A website’s usability is extremely important. Does your site load quickly? Do you have clearly labeled tabs for each of the pages of service you offer? Is your contact information easy to find? A website visitor is not going to spend time searching around your website if they don’t find the information they’re looking for right away. If you set your website up to give people quick navigating experience, they may stick around to see what else your website has to offer.
Keep It Modern
Remember what websites used to look like in the early 2000’s? Those days are long gone. If your company’s site is giving off major outdated vibes, there is a good chance customers will turn right away from investing more time in your product or service. If it has been awhile since you have updated your look or even just the information available on your website, it is definitely time to think about what you can do to freshen up your online presence. Our designers believe that a website should be redesigned every 3-5 years at least, and that a company should be keeping it updated with relevant information constantly.
Also, your website design should reflect the industry and product your provide. If you are a company that sells a product to a young demographic, your design should appeal to that. Styles can differ among who you are targeting, but your website should feel modern no matter what.
Make It Credible
Finally, always make sure your website design, ability to navigate, and content position you as credible. Often times people will visit the websites of companies they are thinking about purchasing from, and if there isn’t enough reason available as to why you are a credible business, they will walk away. Avoid this by providing content that directly answers any questions they would have. Showcase your company’s history, expertise, and make them see you know your industry better than any competitor out there.
