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Fall Marketing Do’s and Don’ts

With the summer winding down, many companies enjoy taking advantage of the fall season to play into various autumn marketing trends. A new season means new products and services or even specials for companies. Companies want to attract consumers in

Digital back to school marketing

Back to School Marketing

For millions around the country, August marks the end of summer and beginning of the back to school grind. And for hundreds of companies, the BTS rush means a sizable profit rush. In fact, it’s forecasted that back to school

Social Media Influencers as Marketers

In recent years, not only has social media blown up as the way to share and learn information, but the power behind someone’s presence online has expanded too. Social media influencers have become some of the most influential spokespeople for

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