Blog Archive Category: Branding

Implementing Empathy Marketing in your next Campaign

As cities emerge from lockdown and businesses begin to reopen across the United States, marketers are tasked with a new and unfamiliar situation. In a world where campaign messages are crafted and targeted for each specific audience, we have all…

Agile Branding in a Fast Moving World

Agile branding is adapting your brand to changing market conditions. The most important part of any business is the strength of their brand. Every brand is different, but all brands are built to show the things that separate the business’…

Snarky Social Media: How It Can Work for Your Brand

Many of us are familiar with the concept of “social media snark,” which has become more common in the past few years. What is social media snark, exactly? It’s when a brand uses social media to be sassy, or to…

Cookie-Cutter Marketing: Why It Doesn’t Work

In today’s marketing climate, it can seem difficult to come up with fresh ideas that haven’t been done before. If the same old thing has worked in the past for your company, you might wonder why you should even bother…

Investing in Video Marketing for Your Brand

More businesses than ever before are jumping on the video marketing bandwagon. In 2019, video is expected to make up 80% of online branded content. As more businesses incorporate video marketing into their marketing strategies, we’re here to talk you…

Apple: the Total Brand Experience

Tech companies tend to dominate the marketing platform, but there’s one brand in particular that continues to exceed expectations. In fact, you can’t seem to leave the house without seeing hundreds of Apple products — whether on display in a…

Brand Case Study: Staying Relevant to Consumers

With an increased number of ads in the market place, keeping your brand top of mind can be difficult. Yet, it’s as important as ever to remain relevant to consumers, as many still choose products based on brand loyalty. So…

Pumpkin Spice Lattes And The Marketing Of Limited Time Offers

For decades, we’ve watched companies capitalize on the phrase, “Limited Time Offer.” McDonald’s McRib sandwich, fall scented candles, and the Mad Mex “Gobblerito” draw hoards of people waiting to indulge in their favorite limited time treat. Love or hate these…

Search Engine Marketing Essentials: Upgrading Your Online Brand

Let’s do a quick search engine marketing exercise: Close your eyes and try to come up with the exact number of times you’ve Googled something today. Were you looking up the best lunch spots? Maybe you’re in the market for…

Agency Crash Course: The Importance of Time

As Parks and Recreation once said, “Time is money, money is power, power is pizza, and pizza is knowledge.” We take this to heart because let’s face it, pizza is power, and time is crucial. More often we see many…

Becoming a Thought Leader: Why It’s More Than Just Tweeting

We live in a digital age with constant updating of endless social media channels. Increasingly, companies find themselves under pressure to become thought leaders in order to stand out among the noise. Thought leaders are tweeting to help lead discussions,…

D.I.Y. Brand Audit

A brand exists in every single touch point of a business. From obvious characteristics like a logo to less definitive features like tone; everything that matters in a small way adds up to matter in a big way in the…

When Was The Last Time You Googled Your Business?

When Was The Last Time You Googled Your Business? Whether you’re a marketing executive, a business owner, or a manager, we all work day in and day out to build brand visibility and stay top of mind in consumer thought…

The New Customer Experience

The New Customer Experience The average customer brand experience is generally very scattered. Across the industry, there’s an overall lack of holistic thinking. Between budget constraints, a shifting landscape, organizational issues and technical complexity, brands struggle to create a consistent,…

The Power of Advertising

It’s that time of year where the weather turns crisp, the leaves change to rich colors of orange and red, and the pumpkin spice latte craze begins. What’s the first thing that pops into your head when you hear “pumpkin…