Agency Crash Course: The Importance of Time

As Parks and Recreation once said, “Time is money, money is power, power is pizza, and pizza is knowledge.” We take this to heart because let’s face it, pizza is power, and time is crucial.

More often we see many companies have less than a firm grasp on the concept of agency time and how it relates to money. Namely, their money. Business owners are all about the bottom line. They want to know where their money is going, what results they’re getting, and they want it now. But in the realm of marketing, crafting a successful campaign takes – you guessed it – time.

It’s an often disputed fact, but the hard truth of working with an agency is that not getting immediate results is usually a good thing.

As your agency, we care about your company, how you’re represented, and want to make sure you’re getting your money’s worth. Sure, we could pull together some quick graphics, slap them on a flyer, and send it back in a matter of hours. But this wouldn’t do your brand justice, nor would it reflect our capabilities accurately. It’s your agency’s job to ensure that you stand out in the marketplace among your competitors. To do this, it involves creating a complex and integrated approach that may take time.

To show you how much goes into crafting a campaign, we’ll give you a glimpse into our creative process.

When an organization reaches out to us for help constructing a campaign, we hit the drawing board. From our brainstorming sessions, we take the best pieces of the best ideas and form them into one grand creative concept.

From there, our designers will need to find or create images, illustrate brand concepts, or conduct a photo-shoots in order to best form our vision for your brand.

Meanwhile, our digital experts are hard at work researching your company and competitors in order to create an informed social media strategy. We may compliment social media with a SAM campaign that pushes consumers to have meaningful online interactions with your company. In turn, these tactics drive traffic to your website and generate email leads, giving us tangible results to improve your brand.

These tactics all include copywriters crafting your brand’s story, web designers touching up on outdated areas of your website, and graphic designers creating custom images to share out online and through print.

And that’s just our Monday. 

From one business to another, we promise that we understand the risk of putting your company’s brand into someone else’s hands. And that’s why we take our time with you seriously, because we know how stressful it can be and only want to see your company excel. All it takes is a little trust in us & our process, and we can assure you that your company will see significant results.

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