Blog Archive Tag: social media

Essentials for Every Inbound Marketing Strategy

The days of cold-calling are long gone. Companies are no longer going door-to-door to sell products. Instead, they are building trusted relationships with their prospects through inbound marketing. Implementing inbound strategies can be challenging. Inbound is an ongoing process that takes

Snarky Social Media: How It Can Work for Your Brand

Many of us are familiar with the concept of “social media snark,” which has become more common in the past few years. What is social media snark, exactly? It’s when a brand uses social media to be sassy, or to

Cookie-Cutter Marketing: Why It Doesn’t Work

In today’s marketing climate, it can seem difficult to come up with fresh ideas that haven’t been done before. If the same old thing has worked in the past for your company, you might wonder why you should even bother

Our Favorite Facebook Marketing Features of 2017

Overall, 2017 has been a big year for the King of Silicon Valley – and yes, we’re talking about Facebook. They’ve made major moves offline like building their own village for employees and creating Facebook Community Boost, a program to

Mythbusters: Misconceptions of Marketing Revealed

For many companies, marketing may seem intimidating at first. Don’t let yourself get scared off too easily! Do some research by learning which mistakes to avoid before getting started. Marketing myths can often hold businesses back – that’s why we’ve

Social Media – The Silent Page Rank Killer

In the busy day-to-day of running a business, posting on social media might be the last thing on your mind. It’s easy to get in the mindset of thinking that if you don’t look at your Facebook page every day,

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