Blog Archive Tag: branding strategy

How Dynamic Product Ads are Changing Retail Marketing

Brands have had to adjust to a new marketing environment with consumers unable to enter stores. It is difficult to shop for certain products online without getting the opportunity to test in person; such as shoes. In addition, the marketing…

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Agile Branding in a Fast Moving World

Agile branding is adapting your brand to changing market conditions. The most important part of any business is the strength of their brand. Every brand is different, but all brands are built to show the things that separate the business’…

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Snarky Social Media: How It Can Work for Your Brand

Many of us are familiar with the concept of “social media snark,” which has become more common in the past few years. What is social media snark, exactly? It’s when a brand uses social media to be sassy, or to…

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Cookie-Cutter Marketing: Why It Doesn’t Work

In today’s marketing climate, it can seem difficult to come up with fresh ideas that haven’t been done before. If the same old thing has worked in the past for your company, you might wonder why you should even bother…

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Our Favorite Facebook Marketing Features of 2017

Overall, 2017 has been a big year for the King of Silicon Valley – and yes, we’re talking about Facebook. They’ve made major moves offline like building their own village for employees and creating Facebook Community Boost, a program to…

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Pumpkin Spice Lattes And The Marketing Of Limited Time Offers

For decades, we’ve watched companies capitalize on the phrase, “Limited Time Offer.”  McDonald’s McRib sandwich, fall scented candles, and the Mad Mex “Gobblerito” draw hoards of people waiting to indulge in their favorite limited time treat. Love or hate these…

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Search Engine Marketing Essentials: Upgrading Your Online Brand

Let’s do a quick search engine marketing exercise: Close your eyes and try to come up with the exact number of times you’ve Googled something today. Were you looking up the best lunch spots? Maybe you’re in the market for…

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Agency Crash Course: The Importance of Time

As Parks and Recreation once said, “Time is money, money is power, power is pizza, and pizza is knowledge.” We take this to heart because let’s face it, pizza is power, and time is crucial. More often we see many…

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Becoming a Thought Leader: Why It’s More Than Just Tweeting

We live in a digital age with constant updating of endless social media channels. Increasingly, companies find themselves under pressure to become thought leaders in order to stand out among the noise. Thought leaders are tweeting to help lead discussions,…

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