Blog Archive Tag: content strategy

How Dynamic Product Ads are Changing Retail Marketing

Brands have had to adjust to a new marketing environment with consumers unable to enter stores. It is difficult to shop for certain products online without getting the opportunity to test in person; such as shoes. In addition, the marketing…

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Implementing Empathy Marketing in your next Campaign

As cities emerge from lockdown and businesses begin to reopen across the United States, marketers are tasked with a new and unfamiliar situation. In a world where campaign messages are crafted and targeted for each specific audience, we have all…

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Essentials for Every Inbound Marketing Strategy

The days of cold-calling are long gone. Companies are no longer going door-to-door to sell products. Instead, they are building trusted relationships with their prospects through inbound marketing. Implementing inbound strategies can be challenging. Inbound is an ongoing process that takes…

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Snarky Social Media: How It Can Work for Your Brand

Many of us are familiar with the concept of “social media snark,” which has become more common in the past few years. What is social media snark, exactly? It’s when a brand uses social media to be sassy, or to…

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Cookie-Cutter Marketing: Why It Doesn’t Work

In today’s marketing climate, it can seem difficult to come up with fresh ideas that haven’t been done before. If the same old thing has worked in the past for your company, you might wonder why you should even bother…

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Investing in Video Marketing for Your Brand

More businesses than ever before are jumping on the video marketing bandwagon. In 2019, video is expected to make up 80% of online branded content.  As more businesses incorporate video marketing into their marketing strategies, we’re here to talk you…

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Our Favorite Facebook Marketing Features of 2017

Overall, 2017 has been a big year for the King of Silicon Valley – and yes, we’re talking about Facebook. They’ve made major moves offline like building their own village for employees and creating Facebook Community Boost, a program to…

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Pumpkin Spice Lattes And The Marketing Of Limited Time Offers

For decades, we’ve watched companies capitalize on the phrase, “Limited Time Offer.”  McDonald’s McRib sandwich, fall scented candles, and the Mad Mex “Gobblerito” draw hoards of people waiting to indulge in their favorite limited time treat. Love or hate these…

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Agency Crash Course: The Importance of Time

As Parks and Recreation once said, “Time is money, money is power, power is pizza, and pizza is knowledge.” We take this to heart because let’s face it, pizza is power, and time is crucial. More often we see many…

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5 Steps to Creating Content with Purpose

Content, content, content – digital marketers are buzzing about it and everyone (I mean everyone) is publishing it. Successful bloggers and vloggers are becoming near celebrities with an iPhone camera and a YouTube channel. Advocates, critics, brands of all scale,…

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