Many of us are familiar with the concept of “social media snark,” which has become more common in the past few years. What is social media snark, exactly? It’s when a brand uses social media to be sassy, or to…
Blog Archive Tag: marketing
Apple: the Total Brand Experience
Tech companies tend to dominate the marketing platform, but there’s one brand in particular that continues to exceed expectations. In fact, you can’t seem to leave the house without seeing hundreds of Apple products — whether on display in a…
Mythbusters: Misconceptions of Marketing Revealed
For many companies, marketing may seem intimidating at first. Don’t let yourself get scared off too easily! Do some research by learning which mistakes to avoid before getting started. Marketing myths can often hold businesses back – that’s why we’ve…
The Power of Advertising
It’s that time of year where the weather turns crisp, the leaves change to rich colors of orange and red, and the pumpkin spice latte craze begins. What’s the first thing that pops into your head when you hear “pumpkin…
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