Blog Archive Tag: branding

Snarky Social Media: How It Can Work for Your Brand

Many of us are familiar with the concept of “social media snark,” which has become more common in the past few years. What is social media snark, exactly? It’s when a brand uses social media to be sassy, or to

Cookie-Cutter Marketing: Why It Doesn’t Work

In today’s marketing climate, it can seem difficult to come up with fresh ideas that haven’t been done before. If the same old thing has worked in the past for your company, you might wonder why you should even bother

Investing in Video Marketing for Your Brand

More businesses than ever before are jumping on the video marketing bandwagon. In 2019, video is expected to make up 80% of online branded content.  As more businesses incorporate video marketing into their marketing strategies, we’re here to talk you

Apple: the Total Brand Experience

Tech companies tend to dominate the marketing platform, but there’s one brand in particular that continues to exceed expectations. In fact, you can’t seem to leave the house without seeing hundreds of Apple products — whether on display in a

Mythbusters: Misconceptions of Marketing Revealed

For many companies, marketing may seem intimidating at first. Don’t let yourself get scared off too easily! Do some research by learning which mistakes to avoid before getting started. Marketing myths can often hold businesses back – that’s why we’ve

Top