D.I.Y. Brand Audit
A brand exists in every single touch point of a business. From obvious characteristics like a logo to less definitive features like tone; everything that matters in a small way adds up to matter in a big way in the…
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Sales and Marketing: The Ultimate Duo
Sales and Marketing: The Ultimate Duo Unfortunately, there is and always has been a lot of tension between marketing and sales professionals as they compete to claim responsibility for revenue growth. In extreme circumstances, it’s similar to a corporate version…
DIF: Dynamic, Innovative & Fun
DIF: Dynamic, Innovative & Fun In business, you often read a lot about “company culture” and the influence it has on employees and the organization as a whole. At TMI, we certainly agree with that, but we also take it…
