Brands have had to adjust to a new marketing environment with consumers unable to enter stores. It is difficult to shop for certain products online without getting the opportunity to test in person; such as shoes. In addition, the marketing…
Brands have had to adjust to a new marketing environment with consumers unable to enter stores. It is difficult to shop for certain products online without getting the opportunity to test in person; such as shoes. In addition, the marketing…
The days of cold-calling are long gone. Companies are no longer going door-to-door to sell products. Instead, they are building trusted relationships with their prospects through inbound marketing. Implementing inbound strategies can be challenging. Inbound is an ongoing process that takes…
Many of us are familiar with the concept of “social media snark,” which has become more common in the past few years. What is social media snark, exactly? It’s when a brand uses social media to be sassy, or to…
Overall, 2017 has been a big year for the King of Silicon Valley – and yes, we’re talking about Facebook. They’ve made major moves offline like building their own village for employees and creating Facebook Community Boost, a program to…
Let’s do a quick search engine marketing exercise: Close your eyes and try to come up with the exact number of times you’ve Googled something today. Were you looking up the best lunch spots? Maybe you’re in the market for…