The Grant Oliver Corporation is a family-owned, Pittsburgh-based company that manages the multi-million dollar parking facilities for the Pittsburgh International Airport otherwise known as FlyPIT Parking.
The Challenge
Grant Oliver expressed a need to expose and promote their various parking services to regional travelers and frequent visitors of the Pittsburgh International Airport.
Services Implemented: Mobile Media, Research, Signature Events, Web Development, Social Media, Media Buys, Radio, Automated Marketing, Strategic Marketing, Promotional Products, Brand Identity, Media Production, Search Marketing, and Television.
The Solution
By incorporating the above services into Grant Oliver’s marketing, regional awareness of their services and membership to their reserved parking increased, as well as the use of parking reservations.
“…they have done a great job of incorporating a broad range of media into a comprehensive marketing plan…”
Dave Paga, General Manager
The Results
- 63% increase in website visitations.
- 55% increase in Facebook page engagements.
- 3,000+ entries were received within the first week of a 6-week brand awareness contest.
