Strategy
The key to any successful marketing campaign is the strategy behind it. TMI specializes in building that strategic plan by pinpointing the exact results you’re aiming for, and implementing the best tactics to achieve those results. As your strategy evolves, our flexible team is ready to adapt to the marketing approach that best suits your company. Consistently monitoring your progress toward your ultimate goal allows our team to make changes to what’s not working, replacing it with some that will.
Media Planning / Buying
Media planning and buying is unique for each company, and we get that. Our team works with each client to create a media plan that integrates both digital and traditional solutions. By pinpointing the best mix of channels for your specific needs, our TMI team can execute the best plan to reach the right audience with the right message.
Marketing Plans
Our in-house strategists thrive under the pressure of creating a comprehensive marketing plan. With so many moving pieces involved in a holistic campaign, we understand the importance of a working spreadsheet that holds everyone accountable. We’re firm believers in the idea that organization is the key to your marketing success. With our plan in place, you’re sure to hit your KPIs at every step of the way.
Marketing Audit
Sometimes, you simply need a breakdown of everything marketing related for your company. Sound intimidating? Let Tailored Marketing handle it for you! Our comprehensive marketing audit analyzes all aspects of your marketing and sales team process. This in turn, helps you identify potential areas for improvement, and suggestions to get you there. The best part? You get to choose which projects you want to tackle, but you’ll always have the marketing audit to look back on for future projects!
What’s included in the audit: Branding, SEO, Website, Social Media, Offline materials, Sales Process, Overview of your company’s marketing needs
Public Relations
Nothing helps a company like word of mouth advertising, and with the help of our team, your customers will have nothing but positive things to say! Through memorable events, community outreach and management, press releases, and more, our team has your company fully covered.
Research
Strong research is the base for a smart and successful marketing campaign. So no matter what service you would like from us, everything begins with industry research, that way we know how to approach your company’s marketing plan. From groundbreaking insights to analytics of past campaigns, research is a huge part of what makes our marketing successful. From the research we gather, we’ll lay out your current market position. After all, effective marketing begins and ends with good data.
Branding
Imagine your brand as a superhero, ready to conquer the business world. But even Superman needs his iconic suit and emblem, right? That's where we come in. We're the Alfred to your Batman, crafting the perfect logo, color palette, and identity package that'll make your brand unforgettable. We'll give your business a visual voice so powerful, it'll practically leap off billboards and screens.
From there, we’ll suit you up with everything you need to stay consistent, confident, and compelling. We’ll develop brand standards and usage guides to keep your image razor-sharp across every channel, along with messaging that hits home—defining your unique value and telling your story with punch. Want to zero in on your ideal customers? We’ll map detailed audience profiles to help you market smarter, not harder. Whether you’re building from scratch or giving your brand a fresh new cape, we’ll guide the refresh and rollout with precision. And when it’s time to take on the world, our strategic marketing plans will be your battle-tested roadmap to outshine the competition.
