The word Google has become synonymous with the internet, and for many it is where the purchasing process begins. Therefore it is important that your company shows up when people are searching.
Search Ads - Search Ads are a great way to capture someone who is actively in the searching process. When your audience types what they are looking for into that Google search bar it is important that you show up in that top spot.
Display Ads - Display Ads are great for retargeting and also for reaching someone who is closer to the top of the marketing funnel. Display Ads are very visual and a great way to showcase products and services with more personality.