We alter brands, not pants.

Founded in 2000, Tailored Marketing, Inc. is a different kind of agency built on the idea that every client deserves marketing solutions tailored to their specific marketing needs. We want to not only achieve your marketing goals, but exceed them by digging out the compelling truths that make your brand shine. With an outstanding team of creative individuals, we forge ideas that elevate brands above the cluttered marketplace.

What is D.I.F.?

Dynamic

When we say dynamic, we mean forward-thinking. As a small, full-service agency, we have the benefit of being flexible. We can try new technology, stay ahead of trends, and always be in search of new ways to do things. With a team that welcomes change, we’re anything but dull. We’re not the big guys, and we don’t try to be, but we do pride ourselves in our ability to serve almost any kind of client and find ways to tackle any kind of project.

Innovative

Innovation is the heart of marketing and advertising. Being innovative in thought, processes, and implementation is how brands get noticed. From the campaigns we create to the space we work in, innovation plays a major role in our success. While we do still practice forms of traditional advertising, traditional isn’t a word we like to throw around. We like to dabble more so in areas that could be described as unique or out-of-the-box.

Fun

At TMI, we work hard and play hard. It may sound cliché, but in our line of work it’s the raw truth. Advertising can be quite a roller coaster some days. To keep the creative juices flowing and connect as a team, we try to get out of the office occasionally to stretch our legs and rest our brains. Usually, the best creative ideas aren’t found staring at a screen. Big ideas come from a little inspiration. Team outings give us the opportunity to put ourselves in consumer spaces, breathe some fresh air, and recharge our creative batteries.

We specialize in Privately Held & Family Owned Businesses

TMI works closely with businesses of all shapes and sizes. We've discovered that privately held and family owned businesses are our best fit.

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Top 5 marketing challenges of family owned businesses

  Not having a clear marketing plan
  Measurable objectives & metrics
  Digital marketing
  Need to continually innovate
  Adapting new technologies

Don't take our word for it!

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Search Engine Marketing Essentials: Upgrading Your Online Brand

search engine marketing

Let’s do a quick search engine marketing exercise: Close your eyes and try to come up with the exact number of times you’ve Googled something today. Were you looking up the best lunch spots? Maybe you’re in the market for a new coffee pot and need some recommendations, or perhaps you were looking up best times of year to take a vacation.

When you open your eyes, ask yourself – were you able to come up with a number?

If so, bravo! If not, you’re not alone – Google processes over 40,000 search queries every second, meaning there are over 3.5 billion searches per day.

All this to say: having your website show up on the first search page is imperative. Luckily, here is where search engine marketing and search engine optimization come into play. Having a competitive and comprehensive search engine strategy is more important than ever in an increasingly digital world. So, how do you know what’s best for you?

tom hanks is confused about search engine marketing

First, let’s take a look at what Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are:

Search Engine Marketing is a form of online marketing used to gain traffic and visibility through paid advertising.

Search Engine Optimization means organically incorporating high-ranking keywords into a website to increase website traffic and visibility.

We often see clients lean two ways:

  1. They choose to stick with traditional advertising because they don’t see the value in digital marketing, or
  2. They put all their hopes into SEO without first defining how to use information that will be most relevant to their customers.

We understand the thought behind both strategies. But in reality, a balanced digital marketing plan is key to elevating your brand.

search engine marketing tactics change per device

Traditional advertising is just that – traditional. Companies are moving away from old-school media and shifting into digital spaces – and it’s happening fast. Even traditional media, like print, radio, or television, are finding ways to incorporate technology. Do you get the daily newspaper, or do you read the news online? Do you channel surf on your portable radio, or do you subscribe to commercial-free streaming services? Moving forward in the future, all companies must ask themselves not what media your customers are consuming but how.

And while it’s important for every company to have digital marketing and pay-per-click (PPC) campaigns, they’re not the end-all-be-all of getting ROI on your marketing.

All forms of advertising are a team effort – some methods work better than others, but the best results come from campaigns that use multiple marketing techniques.

When thinking about how you want to advertise online, it’s all about the end goal and tactics you use to get there. Are you looking to encourage people to call your company? Drive people to your brick-and-mortar store by displaying your location online? Maybe it’s increasing purchases by creating compelling ads that follow customers around the web? Whatever your tactics, make yourself visible.

Living in a digital age means going where your competitors are, or beating them to it. At Tailored Marketing, we’re huge fans of the latter. But in the end, successful digital marketing is all about crafting a strategy that finds your customers, and uses the most effective means to target them.

contact us at tailoredmarketing.com/info to sign up for a free digital marketing consultation!

Agency Crash Course: The Importance of Time

As Parks and Recreation once said, “Time is money, money is power, power is pizza, and pizza is knowledge.” We take this to heart because let’s face it, pizza is power, and time is crucial.

parks and rec time quote

Words of Wisdom from April Ludgate

More often we see many companies have less than a firm grasp on the concept of agency time and how it relates to money. Namely, their money. Business owners are all about the bottom line. They want to know where their money is going, what results they’re getting, and they want it now. But in the realm of marketing, crafting a successful campaign takes – you guessed it – time.

It’s an often disputed fact, but the hard truth of working with an agency is that not getting immediate results is usually a good thing.

As your agency, we care about your company, how you’re represented, and want to make sure you’re getting your money’s worth. Sure, we could pull together some quick graphics, slap them on a flyer, and send it back in a matter of hours. But this wouldn’t do your brand justice, nor would it reflect our capabilities accurately. It’s your agency’s job to ensure that you stand out in the marketplace among your competitors. To do this, it involves creating a complex and integrated approach that may take time.

To show you how much goes into crafting a campaign, we’ll give you a glimpse into our creative process.

When an organization reaches out to us for help constructing a campaign, we hit the drawing board. From our brainstorming sessions, we take the best pieces of the best ideas and form them into one grand creative concept.

From there, our designers will need to find or create images, illustrate brand concepts, or conduct a photo-shoots in order to best form our vision for your brand.

Meanwhile, our digital experts are hard at work researching your company and competitors in order to create an informed social media strategy. We may compliment social media with a SAM campaign that pushes consumers to have meaningful online interactions with your company. In turn, these tactics drive traffic to your website and generate email leads, giving us tangible results to improve your brand.

These tactics all include copywriters crafting your brand’s story, web designers touching up on outdated areas of your website, and graphic designers creating custom images to share out online and through print.

And that’s just our Monday. 

From one business to another, we promise that we understand the risk of putting your company’s brand into someone else’s hands. And that’s why we take our time with you seriously, because we know how stressful it can be and only want to see your company excel. All it takes is a little trust in us & our process, and we can assure you that your company will see significant results.

Becoming a Thought Leader: Why It’s More Than Just Tweeting

We live in a digital age with constant updating of endless social media channels. Increasingly, companies find themselves under pressure to become thought leaders in order to stand out among the noise. Thought leaders help lead discussions, form opinions, and are regarded as trusted sources. However, reaching this status takes hard work and credibility. How consumers, clients, and social media followers perceive an organization depends on certain criteria. Unfortunately, updating Twitter every few days with reshared articles and the occasional company-related post won’t always cut it.

Thought leaders do not need to know something about everything, but they should know everything about something.

In other words, establish yourself as an expert in your specific field. If you’re an engineer, great – tell us something unknown about chemical engineering. Your contacts should think of you as a trusted source for topics in a related area of expertise. This requires research, knowledge, and innovation. Tweeting the top five trends in engineering, for example, might get overlooked if these common trends are already well known. However, cultivating a thoughtful post about what your company foresees as the next big thing, and how it might change the industry will command attention and interaction.

It’s important to be thought-provoking. Leading discussions will get the conversations flowing, not just about the industry, but about your company specifically.

Establishing thought leadership takes time, effort, and patience. Sending out a thoughtful tweet every other week won’t make a difference, considering 500 million tweets are created per day on average.  A few tips:

  • It’s important to stand out with something original
  • Rely on your strengths
  • Think about the information you know, and tell the world why it’s important
  • Create a story
  • Establish consistency so followers know what kind of knowledge they can expect to learn from you
  • Because becoming a thought leader is a process, consider creating a week-by-week content strategy
  • Outline which topics you want to cover, how you want to be perceived, and your overall goals as a thought leader
  • Avoid promoting products and services when forming yourself as a thought leader
  • Salesy lingo and self-promotion can break the trust you’ve worked hard to establish  – if consumers trust what you have to say, brand loyalty will follow naturally

 

Becoming a thought leader means becoming a name associated with innovation and creativity – you want followers to value your opinion and admire your innovation. This is good for business, as it differentiates you from the competition. Next time you send out a post, remember thought leadership is more than “just tweeting.” Ensure that what you have to say matters, and soon, consumers will decide that it matters too.

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