We alter brands, not pants.

Founded in 2000, Tailored Marketing, Inc. is a different kind of agency built on the idea that every client deserves marketing solutions tailored to their specific marketing needs. We want to not only achieve your marketing goals, but exceed them by digging out the compelling truths that make your brand shine. With an outstanding team of creative individuals, we forge ideas that elevate brands above the cluttered marketplace.

What is D.I.F.?

Dynamic

When we say dynamic, we mean forward-thinking. As a small, full-service agency, we have the benefit of being flexible. We can try new technology, stay ahead of trends, and always be in search of new ways to do things. With a team that welcomes change, we’re anything but dull. We’re not the big guys, and we don’t try to be, but we do pride ourselves in our ability to serve almost any kind of client and find ways to tackle any kind of project.

Innovative

Innovation is the heart of marketing and advertising. Being innovative in thought, processes, and implementation is how brands get noticed. From the campaigns we create to the space we work in, innovation plays a major role in our success. While we do still practice forms of traditional advertising, traditional isn’t a word we like to throw around. We like to dabble more so in areas that could be described as unique or out-of-the-box.

Fun

At TMI, we work hard and play hard. It may sound cliché, but in our line of work it’s the raw truth. Advertising can be quite a roller coaster some days. To keep the creative juices flowing and connect as a team, we try to get out of the office occasionally to stretch our legs and rest our brains. Usually, the best creative ideas aren’t found staring at a screen. Big ideas come from a little inspiration. Team outings give us the opportunity to put ourselves in consumer spaces, breathe some fresh air, and recharge our creative batteries.

We specialize in Privately Held & Family Owned Businesses

TMI works closely with businesses of all shapes and sizes. We've discovered that privately held and family owned businesses are our best fit.

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Top 5 marketing challenges of family owned businesses

  Not having a clear marketing plan
  Measurable objectives & metrics
  Digital marketing
  Need to continually innovate
  Adapting new technologies

Don't take our word for it!

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Mythbusters: Misconceptions of Marketing Revealed

For many companies, marketing may seem intimidating at first. Don’t let yourself get scared off too easily! Do some research by learning which mistakes to avoid before getting started. Marketing myths can often hold businesses back – that’s why we’ve debunked some common misconceptions to help you jump start your marking plan.

Myth: We’re too small for marketing

small agency marketing myth

Many people believe that small businesses don’t need a marketing strategy. This is a huge misconception. Having a plan in place will allow you to focus on your key customers, and keep them coming back while growing your clientele. Create a clear-cut plan to get the best return on your marketing. And remember, no business is too small to promote itself. 

Myth: Businesses should only market to new customers

Marketing Misconceptions to new clients

While you do need to market to new customers, you don’t want to forget about your current, loyal ones. Customers who buy from you do so for a reason. Don’t take away the creative, contest, or coupons that keep the coming back! Instead, think of which tactics excite your loyal customers. Use those insights to offer a promotion sure to hook both new and repeat buyers. 

Myth: Marketing is too expensive

Marketing Misconceptions to new customers

With the rise of digital advertising, anyone can create a marketing plan within budget. In fact, something as simple as increasing your web or social media presence can be an effective and low-cost way to raise brand awareness. Word of mouth is also a great, free approach for getting your company’s name out there. Keep the public talking by providing noteworthy customer experiences! Before creating a budget, explore each option to find the most cost effective tactics for you!  

Myth: Social media is not important to our company

social media

This marketing misconception may be the most common of all. Trust us – regardless of whether you’re B2B or B2C, all of your competitors are on social media.  Many customers live online, so use these spaces to talk the them about your product and services. Don’t risk letting the competition take hold of your audience – stake your claim on social media! 

Myth: Invest in marketing when the company is doing well  

invest in business marketing misconception

You should always put money into marketing. In fact, invest the most when your company is experiencing a downturn. Brand awareness can help your business out of a slump by growing its clientele and expanding to a larger audience. Think twice before slashing your marketing budget! 

Myth: I’ll invest more when I see results.  

Marketing is like going to the gym – if you’d like to see results, consistency is key. It’s imperative to have patience as your campaign gets up and running. Pausing marketing efforts because you expected faster results will only hurt your company’s outcome, and therefore ROI.  Agencies want to help enhance the unique features of your business, and pride themselves on being able to drive traffic and sales.  So don’t give up too quickly! Commit to a long-term investment in yourself.   

Becoming familiar with these misconceptions will help you feel more comfortable when navigating the marketing world. Take what you’ve learned and put it to good use! Start building a marketing strategy that’ll have your competitors shaking in their boots.

For more information on Marketing strategies, contact us at info@tailoredmarketing.com.

Pumpkin Spice Lattes And The Marketing Of Limited Time Offers

For decades, we’ve watched companies capitalize on the phrase, “Limited Time Offer.”  McDonald’s McRib sandwich, fall scented candles, and the Mad Mex “Gobblerito” draw hoards of people waiting to indulge in their favorite limited time treat. Love or hate these deals, most companies have their own bandwagon product that loyal customers wait all year to splurge on during one short time period.

Starbucks has been crowned the king of limited time offers thanks to their Pumpkin Spice Latte (PSL) and other flavored products.  More than 200 million PSL’s have been sold since 2013, and Forbes estimated that Starbucks made $100 million from the drink last fall alone.

Like most marketers, we’ve been asking ourselves: what special quality did this drink have to spark a national phenomenon?  To find out, we examined the science behind the term “limited time offer,” and the genius effect this sales technique has on consumers.  

Get Them While You Can

limited time offer during black friday

The heart wants what it can’t have, and limited time offers are the perfect driver for that need.  In the age of overnight shipping, automatic streaming, and food delivery on demand, we’ve become a culture of consumers driven by instant gratification.  When our favorite LTO’s hit the shelves, we’re incentivized to buy as much as we can, as quickly as possible.  Consumers find the product more appealing because they know they will not be able to take advantage of the promotion in three months time.  

Re-Experience a Time or Place

limited time offer remember experiences

Offers that are promoted during the same time of the year, each year, prompt consumers to associate the product with a positive experience.  While summer scents like Beach Waves and Island Dream associate their scent with a place, fall scents usually invoke an experience.  Sweater Weather, Harvest Gathering, and Fireside scented candles can have a sentimental meaning to any fall lover.   

Sharing Moments

taking a photo of leaves

In an age dominated by social media, most consumers are looking for ways to get one more like or retweet from their followers.  Companies have capitalized on treats and colors associated with fall events by offering them in their stores and online. This allows a consumer to indulge in signature fall flavors with friends via social media. Pumpkin Spice Latte lovers can even interact with their favorite drink on Twitter by becoming one of PSL’s 115K followers.  

If your company is hoping to boost its sales before the holiday season begins, it may be time to look at what you can can do with limited time offers. These can be as simple as a discount, company swag, or VIP access to company-sponsored events.  It’s most important to remember that  your customers care about how brands make them feel, and most of all, what’s in it for them.  

For more information on Limited Time Offer marketing plans, email us at info@tailoredmarketing.com.

Social Media – The Silent Page Rank Killer

In the busy day-to-day of running a business, posting on social media might be the last thing on your mind.

It’s easy to get in the mindset of thinking that if you don’t look at your Facebook page every day, then neither do your customers. Think again! Posting on social media may not seem important, but it can effect your online business more than you know.

Being top of mind for your followers is always the goal – every business wants to become to “go to” within their industry.

Posting on social media can help you remind followers that your company is the company to call when they’re looking for a particular service. After all, your current and prospective clients are only on social media for a portion of the day. Make your brand stand out with thoughtful content that will set you apart from the rest. You can read more about becoming a thought leader on our blog, but long story short? Make a big enough impression so that they remember you when they’re offline.

Have you ever bought a product just because you liked the creativity behind the ad? Brands that show off their personality usually become fan favorites, because customers feel like they can connect with them, even if the product is as common as body spray or ice cream. Social media allows companies to show character in a more intimate way than traditional media by tailoring content to followers and fostering two-way conversations with consumers. You can post about employee outings, share positive customer experiences or simply show off your products to consumers. Creating that personal connection may encourage buyers to choose your company above your competitors. 

social media page rank
Now: the tech talk.

When it comes to growing business, most CEOs wonder how to navigate the online world of SEO and algorithms. Boosting your website’s search ranking is an often overlooked yet significant reason to post online. You’ve put a lot of time and effort into your website, and when people search online, you want yours to pop up on the first page, right?

A healthy social media presence helps create links that direct back to your website This may seem irrelevant on the surface, but when Google is analyzing your website for ranking, having those backlinks can strengthen your position significantly. It’s as easy as that!

To many long-time business owners, it may seem silly to make a habit of posting on Facebook, Twitter, or Instagram. Especially when your to-do list already feels miles long. But when people are searching for products or services you provide, your presence can make a world of a difference. Take the plunge into social media and watch how your company and page rank transform.

For more information on social media management or website SEO, contact us at info@tailoredmarketing.com.
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