We alter brands, not pants.

Founded in 2000, Tailored Marketing, Inc. is a different kind of agency built on the idea that every client deserves marketing solutions tailored to their specific marketing needs. We want to not only achieve your marketing goals, but exceed them by digging out the compelling truths that make your brand shine. With an outstanding team of creative individuals, we forge ideas that elevate brands above the cluttered marketplace.

What is D.I.F.?

Dynamic

When we say dynamic, we mean forward-thinking. As a small, full-service agency, we have the benefit of being flexible. We can try new technology, stay ahead of trends, and always be in search of new ways to do things. With a team that welcomes change, we’re anything but dull. We’re not the big guys, and we don’t try to be, but we do pride ourselves in our ability to serve almost any kind of client and find ways to tackle any kind of project.

Innovative

Innovation is the heart of marketing and advertising. Being innovative in thought, processes, and implementation is how brands get noticed. From the campaigns we create to the space we work in, innovation plays a major role in our success. While we do still practice forms of traditional advertising, traditional isn’t a word we like to throw around. We like to dabble more so in areas that could be described as unique or out-of-the-box.

Fun

At TMI, we work hard and play hard. It may sound cliché, but in our line of work it’s the raw truth. Advertising can be quite a roller coaster some days. To keep the creative juices flowing and connect as a team, we try to get out of the office occasionally to stretch our legs and rest our brains. Usually, the best creative ideas aren’t found staring at a screen. Big ideas come from a little inspiration. Team outings give us the opportunity to put ourselves in consumer spaces, breathe some fresh air, and recharge our creative batteries.

We specialize in Privately Held & Family Owned Businesses

TMI works closely with businesses of all shapes and sizes. We've discovered that privately held and family owned businesses are our best fit.

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Top 5 marketing challenges of family owned businesses

  Not having a clear marketing plan
  Measurable objectives & metrics
  Digital marketing
  Need to continually innovate
  Adapting new technologies

Don't take our word for it!

What's new?

Social Media – The Silent Page Rank Killer

In the busy day-to-day of running a business, posting on social media might be the last thing on your mind.

It’s easy to get in the mindset of thinking that if you don’t look at your Facebook page every day, then neither do your customers. Think again! Posting on social media may not seem important, but it can effect your online business more than you know.

social media page rank
Being top of mind for your followers is always the goal – every business wants to become to “go to” within their industry.

Posting on social media can help you remind followers that your company is the company to call when they’re looking for a particular service. After all, your current and prospective clients are only on social media for a portion of the day. Make your brand stand out with thoughtful content that will set you apart from the rest. You can read more about becoming a thought leader on our blog, but long story short? Make a big enough impression so that they remember you when they’re offline.

Have you ever bought a product just because you liked the creativity behind the ad? Brands that show off their personality usually become fan favorites, because customers feel like they can connect with them, even if the product is as common as body spray or ice cream. Social media allows companies to show character in a more intimate way than traditional media by tailoring content to followers and fostering two-way conversations with consumers. You can post about employee outings, share positive customer experiences or simply show off your products to consumers. Creating that personal connection may encourage buyers to choose your company above your competitors. 

social media page rank
Now: the tech talk.

When it comes to growing business, most CEOs wonder how to navigate the online world of SEO and algorithms. Boosting your website’s search ranking is an often overlooked yet significant reason to post online. You’ve put a lot of time and effort into your website, and when people search online, you want yours to pop up on the first page, right?

A healthy social media presence helps create links that direct back to your website This may seem irrelevant on the surface, but when Google is analyzing your website for ranking, having those backlinks can strengthen your position significantly. It’s as easy as that!

To many long-time business owners, it may seem silly to make a habit of posting on Facebook, Twitter, or Instagram. Especially when your to-do list already feels miles long. But when people are searching for products or services you provide, your presence can make a world of a difference. Take the plunge into social media and watch how your company and page rank transform.

For more information on social media management or website SEO, contact us at info@tailoredmarketing.com.

Invest in Your Website

“My company isn’t getting any new business from our website, so why should I update it?”

Bet you’ve said that to yourself more than once. And we get it – why put money into something you aren’t seeing a return on?

However, by not investing in your website, you’re missing out on opportunities you may not have realized existed. Read on to discover the reality of what your company is losing out on by not upgrading your website.

website central hub of information

A Central Hub of Info

A website is the depository for all things related to your business. It can be a place to keep your inventory catalog, to make event announcements, to show customers the best way to reach you, or all of the above. The internet changes daily, and websites can become out of date suddenly, with few warning signs. This can result in ineffective SEO tactics, inaccurate information, and slow loading times – all of which can discourage potential customers from contacting you for more information. These things can discourage potential customers from contacting you for more information. Keep your audience engaged with your company by refreshing your information and keeping you site up to speed.

website reflection of brand

True Brand Reflection

As we’ve mentioned, your website is all about you, so it should reflect the current look and feel of your company and overarching brand. Think back to the last time you updated your website, then think about how you have changed since then. Be it three years or ten, both people and companies are constantly evolving. Have you updated your processes? Maybe you’ve added more products to your catalog, or simply went through staffing switch-up. Keeping customers in the loop with the latest company news will make them more receptive to future business-related updates as well.

website page rank

An Impressive Page Rank

How many times have you wished for your company to come up as the first page on a Google search? There are many factors that can influence your search engine page rank. Believe it or not, an old website can affect your credibility – either positively or negatively. When search engines crawl your website, one feature they’re looking for is recently updated content. If search engine crawlers see that your website has been sitting idle for a long period of time without updates, your page rank will decrease. While this seems minor, it should always be a company’s goal to be on the first search page. Be present when potential customers come searching for your services.

It’s easy to forget about your own marketing, especially when you think you aren’t seeing any immediate benefit from it. But having an updated, responsive website will allow customers to find your business more easily. Thus allowing them to engage your services. In this case, an updated website directly relates to an increase in profits.

Interested in updating your website? Contact us at info@tailoredmarketing.com for more information.

Search Engine Marketing Essentials: Upgrading Your Online Brand

search engine marketing

Let’s do a quick search engine marketing exercise: Close your eyes and try to come up with the exact number of times you’ve Googled something today. Were you looking up the best lunch spots? Maybe you’re in the market for a new coffee pot and need some recommendations, or perhaps you were looking up best times of year to take a vacation.

When you open your eyes, ask yourself – were you able to come up with a number?

If so, bravo! If not, you’re not alone – Google processes over 40,000 search queries every second, meaning there are over 3.5 billion searches per day.

All this to say: having your website show up on the first search page is imperative. Luckily, here is where search engine marketing and search engine optimization come into play. Having a competitive and comprehensive search engine strategy is more important than ever in an increasingly digital world. So, how do you know what’s best for you?

tom hanks is confused about search engine marketing

First, let’s take a look at what Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are:

Search Engine Marketing is a form of online marketing used to gain traffic and visibility through paid advertising.

Search Engine Optimization means organically incorporating high-ranking keywords into a website to increase website traffic and visibility.

We often see clients lean two ways:

  1. They choose to stick with traditional advertising because they don’t see the value in digital marketing, or
  2. They put all their hopes into SEO without first defining how to use information that will be most relevant to their customers.

We understand the thought behind both strategies. But in reality, a balanced digital marketing plan is key to elevating your brand.

search engine marketing tactics change per device

Traditional advertising is just that – traditional. Companies are moving away from old-school media and shifting into digital spaces – and it’s happening fast. Even traditional media, like print, radio, or television, are finding ways to incorporate technology. Do you get the daily newspaper, or do you read the news online? Do you channel surf on your portable radio, or do you subscribe to commercial-free streaming services? Moving forward in the future, all companies must ask themselves not what media your customers are consuming but how.

And while it’s important for every company to have digital marketing and pay-per-click (PPC) campaigns, they’re not the end-all-be-all of getting ROI on your marketing.

All forms of advertising are a team effort – some methods work better than others, but the best results come from campaigns that use multiple marketing techniques.

When thinking about how you want to advertise online, it’s all about the end goal and tactics you use to get there. Are you looking to encourage people to call your company? Drive people to your brick-and-mortar store by displaying your location online? Maybe it’s increasing purchases by creating compelling ads that follow customers around the web? Whatever your tactics, make yourself visible.

Living in a digital age means going where your competitors are, or beating them to it. At Tailored Marketing, we’re huge fans of the latter. But in the end, successful digital marketing is all about crafting a strategy that finds your customers, and uses the most effective means to target them.

contact us at tailoredmarketing.com/info to sign up for a free digital marketing consultation!
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