Brands have had to adjust to a new marketing environment with consumers unable to enter stores. It is difficult to shop for certain products online without getting the opportunity to test in person; such as shoes. In addition, the marketing…
Blog Archive Author: Heather Panza
Implementing Empathy Marketing in your next Campaign
As cities emerge from lockdown and businesses begin to reopen across the United States, marketers are tasked with a new and unfamiliar situation. In a world where campaign messages are crafted and targeted for each specific audience, we have all…
Agile Branding in a Fast Moving World
Agile branding is adapting your brand to changing market conditions. The most important part of any business is the strength of their brand. Every brand is different, but all brands are built to show the things that separate the business’…
The Top 8 Marketing Podcasts to Electrify Your Brand
Why do we still fumble through dozens of radio stations on our way to work or the grocery store desperately hoping for entertainment? According to Podcast Insights, there are more than 850,00 podcast series available to stream and over 30…
Digital Marketing Tips for Your Brand
Digital Learning Day is February 27th, and learning how to market your business online is a key factor to success. Digital learning observes technology in learning and specifically focuses on new ways to use technology in order to grow. Consumers…
Marketing’s History & Where We are Headed Next
The Emergence of New Mediums The marketing landscape is evolving rapidly with the ability to impact consumers from every angle. Until recently, marketing consisted almost entirely of “outbound marketing.” Outbound marketing interrupts the consumer, talking AT them, instead of with…
2020 Marketing Trends for Your Business
It’s hard to believe we’re in the final month of the final year of the decade. Before we know it, 2020 will be here. With a new decade comes ideas we have not yet even imagined. The 2020 marketing trends…
Fall Marketing Do’s and Don’ts
With the summer winding down, many companies enjoy taking advantage of the fall season to play into various autumn marketing trends. A new season means new products and services or even specials for companies. Companies want to attract consumers in…
Back to School Marketing
For millions around the country, August marks the end of summer and beginning of the back to school grind. And for hundreds of companies, the BTS rush means a sizable profit rush. In fact, it’s forecasted that back to school…
Social Media Influencers as Marketers
In recent years, not only has social media blown up as the way to share and learn information, but the power behind someone’s presence online has expanded too. Social media influencers have become some of the most influential spokespeople for…
Social Media: How to Put More Thought Into Posting
Social media is no longer just an outlet to show off a new outfit, what you ate for lunch, cat memes or baby pictures. Today, many companies use it as a source to sell products and advertise their brand. This…
Marketing to the Shorter Attention Span
It has been said that over the past 10 years, our attention spans have dropped from 12 minutes to 5. In addition to that, the average attention span of an internet user these days is 8 seconds long — that’s…
The 3 Best Things Your Website Can Be
A company’s website might be the single most important piece of marketing they can have for their business. Often times the first thing a customer will do before making a buying decision is visit the company’s website. We all know…
TMI Staff Spotlight: Rachel Dombrowski
Introducing the Tailored Marketing Inc. Staff Spotlight series! Get to know each of the TMI staff members. In this month’s installment, learn all about our Digital Marketing Manager, Rachel. Tell us a little bit about yourself. What do you do…
How to Create a Successful Landing Page
Designing a creative and useful landing page is a great investment of time and resources for a business of any size. We are here to help you craft a standout landing page that will increase conversions and drive more traffic.…
Capturing the Millennial Consumer
The millennial generation, loosely defined as individuals born between 1981 and 1996, seem to always be the topic of conversation these days. This comes as no surprise considering that they are on track to be the largest generation in the…
Facebook: The Social Media Power House
Since its creation, Facebook has swept its audience off their feet. It’s hard to imagine the giant social platform that we know today was launched in a college dorm room by two students. The intent of the sight was to give…
Apple: the Total Brand Experience
Tech companies tend to dominate the marketing platform, but there’s one brand in particular that continues to exceed expectations. In fact, you can’t seem to leave the house without seeing hundreds of Apple products — whether on display in a…
Brand Case Study: Staying Relevant to Consumers
With an increased number of ads in the market place, keeping your brand top of mind can be difficult. Yet, it’s as important as ever to remain relevant to consumers, as many still choose products based on brand loyalty. So…
Invest in Your Website
“My company isn’t getting any new business from our website, so why should I update it?” Bet you’ve said that to yourself more than once. And we get it – why put money into something you aren’t seeing a return…
Agency Crash Course: The Importance of Time
As Parks and Recreation once said, “Time is money, money is power, power is pizza, and pizza is knowledge.” We take this to heart because let’s face it, pizza is power, and time is crucial. More often we see many…
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