Blog Archive Tag: marketing

Apple: the Total Brand Experience

Tech companies tend to dominate the marketing platform, but there’s one brand in particular that continues to exceed expectations. In fact, you can’t seem to leave the house without seeing hundreds of Apple products — whether on display in a

Our Favorite Facebook Marketing Features of 2017

Overall, 2017 has been a big year for the King of Silicon Valley – and yes, we’re talking about Facebook. They’ve made major moves offline like building their own village for employees and creating Facebook Community Boost, a program to

Mythbusters: Misconceptions of Marketing Revealed

For many companies, marketing may seem intimidating at first. Don’t let yourself get scared off too easily! Do some research by learning which mistakes to avoid before getting started. Marketing myths can often hold businesses back – that’s why we’ve

Pumpkin Spice Lattes And The Marketing Of Limited Time Offers

For decades, we’ve watched companies capitalize on the phrase, “Limited Time Offer.”  McDonald’s McRib sandwich, fall scented candles, and the Mad Mex “Gobblerito” draw hoards of people waiting to indulge in their favorite limited time treat. Love or hate these

Social Media – The Silent Page Rank Killer

In the busy day-to-day of running a business, posting on social media might be the last thing on your mind. It’s easy to get in the mindset of thinking that if you don’t look at your Facebook page every day,

Search Engine Marketing Essentials: Upgrading Your Online Brand

Let’s do a quick search engine marketing exercise: Close your eyes and try to come up with the exact number of times you’ve Googled something today. Were you looking up the best lunch spots? Maybe you’re in the market for

The Power of Advertising

It’s that time of year where the weather turns crisp, the leaves change to rich colors of orange and red, and the pumpkin spice latte craze begins. What’s the first thing that pops into your head when you hear “pumpkin

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