stonewall resort

Stonewall Resort

A 4-star resort offering golf, a full service outdoor spa, recreation, and vacation packages.

Project

Create a marketing strategy for Stonewall Resort’s grand opening including the development of collateral
material, billboards, co-marketing relationships, and a public relations strategy.

Solution

Project focused on four components: A collateral piece that conveyed an ‘Adirondack’ feel, crafting a
co-marketing relationship with Atria’s restaurants and the Pittsburgh Pirates, a regional public relations drive, and a regional billboard campaign to bring awareness to the new facility.

Results

Stonewall had over 20,000 people attend the grand opening. Arnold Palmer (golf course designer) came
and played an exhibition match. The event was covered by all the major print and TV media in Pittsburgh and West Virginia.