In the busy day-to-day of running a business, posting on social media might be the last thing on your mind.
It’s easy to get in the mindset of thinking that if you don’t look at your Facebook page every day, then neither do your customers. Think again! Posting on social media may not seem important, but it can effect your online business more than you know.
Being top of mind for your followers is always the goal – every business wants to become to “go to” within their industry.
Posting on social media can help you remind followers that your company is the company to call when they’re looking for a particular service. After all, your current and prospective clients are only on social media for a portion of the day. Make your brand stand out with thoughtful content that will set you apart from the rest. You can read more about becoming a thought leader on our blog, but long story short? Make a big enough impression so that they remember you when they’re offline.
Have you ever bought a product just because you liked the creativity behind the ad? Brands that show off their personality usually become fan favorites, because customers feel like they can connect with them, even if the product is as common as body spray or ice cream. Social media allows companies to show character in a more intimate way than traditional media by tailoring content to followers and fostering two-way conversations with consumers. You can post about employee outings, share positive customer experiences or simply show off your products to consumers. Creating that personal connection may encourage buyers to choose your company above your competitors.
Now: the tech talk.
When it comes to growing business, most CEOs wonder how to navigate the online world of SEO and algorithms. Boosting your website’s search ranking is an often overlooked yet significant reason to post online. You’ve put a lot of time and effort into your website, and when people search online, you want yours to pop up on the first page, right?
A healthy social media presence helps create links that direct back to your website This may seem irrelevant on the surface, but when Google is analyzing your website for ranking, having those backlinks can strengthen your position significantly. It’s as easy as that!
To many long-time business owners, it may seem silly to make a habit of posting on Facebook, Twitter, or Instagram. Especially when your to-do list already feels miles long. But when people are searching for products or services you provide, your presence can make a world of a difference. Take the plunge into social media and watch how your company and page rank transform.