Schroeder Industries

Schroeder Industries

is a leader in fluid conditioning technology. With 60 years of filtration experience, Schroeder designs, manufactures and markets innovative filtration solutions for hydraulic, lubrication and process systems.

Project

To conduct an informal research survey of current clients, to create new collateral material and animated FLASH presentation of all the different SCHROEDER filtration process.

Solutions

TMI began the project by conducting an informal survey of SCHROEDER’s customers. The comments showed that many customers did not realize the SCHROEDER had cutting edge technology that should have made them the go to company for custom filtration solutions. TMI created a new company brochure that used color and diagrams to convey the companies various products. TMI also created 3 FLASH presentations to animated how all the different filtration systems worked for different industry clusters.

Results

The insights gained from the informal survey lead to insights for creating a new approach on how SCHROEDER communicated with its customer. The new brochure was sent out to the customer base as well as prospects. The FLASH presentations were used at SCHROEDERs largest trade show creative highlights all of the many industries cluster that SCHROEDER serves. Plans are to use the presentation on the website as well as to display internally.