Tailored Marketing Inc. Welcomes Slaughter Family Home: Mission Accomplished for ABC's "Extreme Makeover: Home Edition"

November 2008

Construction is completed and the family settles in to their new home

Pittsburgh, PA (November 3, 2008) – From the door knock announcement on October 17th to shouts of the iconic phrase “move that bus” on the 24th, Extreme Makeover: Home Edition in conjunction with Montgomery & Rust, Inc and Tailored Marketing, Inc worked tirelessly to make a Penn Hills family’s dreams come true.

Tailored Marketing was truly honored to be chosen as the marketing coordinator and pubic relations liason for the popular ABC television show. In addition to handling press relations at the house site, a large amount of pre-planning was also involved in preparing for the arrival of the crew and the “door knock” day announcing to the Slaughter family that they had been chosen as recipients of a new home. A custom-made website was created by Tailored Marketing’s Kerri Lozano and it served as a way for the public to catch up on home progress, learn about the family, see photos, read daily blogs, and find out how they could give of their time through voluneering. This website, in conjuction with several press releases and news reports led to more than 1,000 people from Pennsylvania, Ohio, and as far away as Maryland and Delaware to volunteer their time and effort to help a family in need.
Tailored Marketing, Inc. is a marketing and advertising consultancy which helps companies and nonprofit organizations achieve their marketing goals by delivering a wide range of services including the development of marketing strategies, the creation and execution of marketing plans, creating graphic design for print/web, planning events and placing media buys.