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Put those sunglasses on and shine up your golf clubs because spring is here! TMI has had a busy start to 2006, our office has moved to a new location downtown. We have also been working on some new exciting projects – trying to bring a professional bike tour to the region for Pittsburgh’s 250th Anniversary, and an advertising package for an international sporting goods company for the MLB All-Star Game this summer.Our team has grown with the addition of Melissa Bancroft, who will be focusing on new business development. On a personal note, a beautiful bundle of joy named Alexis Faith joined the Abbett family on Saturday, March 25th. Sincerely, |
| We would like to extend a warm welcome to our newest clients: Sustainable Pittsburgh; Minority & Women Educational Labor Agency; Lewis, Lewis & Reilly; and Smart Futures. We would also like to thank our winter interns, Brianna Freeman and Chris Van Wormer, for all their hard work and support this past semester. We hope Chris is enjoying his time studying abroad in Italy and a congratulations to Bri on her recent graduation. |
| Pittsburgh
Wine Festival - May 3 - 6 - www.pittsburghwinefestival.com
Pedal Pittsburgh - May 21 - www.pedalpittsburgh.org Three Rivers Arts Festival - June 2 - 18 - www.artsfestival.net 2006 MLB All-Star Game - July 11 |
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Business Partnerships with Non-profit Organizations are
a Win-win Proposition The Republic of Tea company is partnering with the Susan G. Komen Breast Cancer Foundation to raise funds for cancer research with the Sip for a Cure program. The tea company created several specialty flavors of bag tea just for this campaign including grapefruit, pink rose, pink lady apple, and lemonade. Other products in the campaign include bottled tea and marmalade. A portion of the revenues from all Sip for the Cure products sold are donated directly to the Komen Foundation, with nothing to mail in and no response required from customers. In the past few years, the Komen Foundation has actively pursued corporate partnerships in order to raise funds. The type of partnerships established by the Komen can be a good lesson for other businesses and non-profit organizations. A partnership program between a business and a non-profit organization can be of benefit to both organizations. As in the case of The Republic of Tea, the tea company benefits by an increase in product sales with some positive PR in the process. While the amount donated per item may be small, the volume of sales could add up to a large donation for the foundation. In fact, for 2005, The Republic of Tea has guaranteed a minimum donation of $50,000 to the Komen Foundation through the Sip for the Cure program. The company has a long term goal of $1 million in donations to the Komen Foundation and has contributed over $420,767 as of last August. The Komen - Republic of Tea partnership demonstrates the power of corporate sponsorship programs. When non-profit organizations partner with large companies with national distribution or outlets they can benefit from the volume of business that the company is already doing. The foundation receives additional advertising and exposure at no cost to them. Partnership with smaller local or regional companies can have similar effects when the relationship between the two groups is strong and the program is well designed and organized. |
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This year the second program was unveiled, an e-mentoring program for Pennsylvania youths. The PA e-mentoring program connects high school age kids with an adult working for a Pennsylvania-based company. Next fall MyCareerInsight, a virtual middle school that contains career development resources and activities, will be launched. TMI recently worked with Smart Futures to create a cohesive brand image for all of their programs. Coordinating logos were developed to form the Smart Futures’s corporate identity. The new identity helps convey the brand as a whole and not just as individual programs. To learn more about logos created by TMI, visit the Graphic Design section of our website at www.tailoredmarketing.com/design/logo1.html |
Smart
Futures develops innovative career development programs for Pennsylvania’s
education and training community. Smart Futures’s most well-known
program is Keys2Work, which is a career-based skill improvement
and credentialing program.
