Marketing Automation – Your New Favorite Tool for Converting Leads
Any road or turn a user makes can lead them to becoming a customer. Imagine tracking all of your contacts as they interact with your marketing, seeing exact results and individual scores on each person, not just vague analytics—all completely automatically.
This is marketing automation and it’s changing everything.
Your marketing team works hard to develop campaigns with the intentions of delivering leads, but do they? Unfortunately, there tends to be a disconnect between the marketing and sales teams, creating a big old gap for leads to fall into, eventually landing in your competition’s lap.
Marketing Automation solves this problem by tracking, nurturing and scoring individual contacts in order to produce quality, sales-ready leads to your sales team. Never let another prospect slip through the cracks!
Through this process, your marketing efforts will be tracked and their effectiveness measured in real time. From there you can measure the sales opportunities your company wins.
Let’s take a look at the facts.