How to Create a Successful Landing Page

Designing a creative and useful landing page is a great investment of time and resources for a business of any size. We are here to help you craft a standout landing page that will increase conversions and drive more traffic.

Keep it Simple

One of the best pieces of advice we can offer is to keep your landing page design simple and clean. Maintaining an obvious Call-To-Action with clear navigation will ensure that people who find themselves on your landing page will not immediately click away. Keeping your page simple allows your audience to not feel overwhelmed with a clutter of words and buttons. Have a compelling heading and a descriptive subheading for your product or service. The addition of social buttons (Facebook, Twitter, LinkedIn) for your customers to share your brand with their friends will help boost (something).

Be Trustworthy

In today’s fast-paced digital world, consumers are being overwhelmed with dozens of different products every time they hop online. In order to stand out from the rest, you need to communicate your value and trustworthiness to your audience. Don’t just focus on your product or brand, instead consider what pain points your potential customers have. Once you identify them, address their concerns in your landing page. If you have a compelling offer that seems worthwhile for a customer to pursue, they will click the CTA and your conversion rates will be up. Be genuine with what you offer and tastefully incorporate badges and endorsements to reassure your audience that you’re the real deal.

 

Photos and Videos

When considering what to add to your landing page, pictures and video can be a great tool. This is a good time to invest in high quality photography of your product or putting together an informational video for your potential customers. While stock photography may seem more convenient, your audience will not be nearly as impressed. If it goes along with your brand, consider putting together an interactive aspect that will grab your audience’s attention. Don’t forget to make your landing page mobile friendly. Test and track it beforehand to make sure that your formatting works well on multiple platforms. Making a landing page that will garner success for your brand may seem intimidating, but it doesn’t have to be. Once you figure out what works, stick with it!

One of the best pieces of advice we can offer is to figure out what your audience’s pain points are, and show them what you can do to help. Customers are all about building a relationship with the brands they use, and in order to do so they need to trust you. Convey this trustworthiness by incorporating real customer reviews into your landing page. Keep your focus in mind, in this case it is to cultivate an obvious call to action that converts your audience into leads.

Are you ready to design a standout landing page that will generate leads for your business? Contact us at Tailored Marketing Inc. to talk about how we can help!