Grant Oliver Corporation
Public Relations
Announcement of mobile website and ad in Time Square
Advertisement
Promotional flyer for mobile website
GO FAST Pass Brochure
Informational brochure and application for GO FAST Pass
Brochure
Brochure for the Go Fast Pass
Parking Brochure
Informational brochure for Airport parking
Poster
Contest poster in conjunction with the Hyatt Regency Pittsburgh
Grant Oliver Corporation
Manager of parking facilities at the Pittsburgh International Airport.
Project
Grant Oliver needed to increase awareness and traffic for the parking services at the Pittsburgh International Airport.
Solution
Tailored Marketing created brochures, dioramas, and website focused on the GO FAST Pass technology. A radio campaign, procurement of talent Larry Richert as spokesperson, national distribution of press release and strategic relationship with AAA, Hyatt, and Henne Jewelers were developed to promote awareness. Onsite promotions at the airport to encourage sign ups. On going marketing consultation on creative ideas to drive traffic.
Results
Improved regional awareness and GO FAST Pass members.