Extreme Home Makeover

Extreme Makeover: Home Edition

Home building firm that focuses on the design and construction of unique housing plans.

Project

Client needed to gain visibility for the Pittsburgh episode of Extreme Makeover: Home Edition.

Solution

TMI created a project-specific website and managed all the public relations activities. Other components of the project included obtaining and directing photographer and videographers to document the event.

Results

Major regional newspapers ran front page stories. Regional affiliates for NBC, CBS, FOX, and ABC gave daily coverage to the week-long event. The client gained over 20 million media impressions and continues to get residual value. Website secured over 5,000 volunteers.