Pittsburgh History & Landmarks Foundation

Problem:
Pittsburgh was selected to host the 2006 National Preservation Conference. The Pittsburgh History & Landmarks Foundation needed to create awareness of the events surrounding the conference.

Solution:
Tailored Marketing created branding for several of the events. This included developing logos, printed material, activating regional media outlets, and co-marketing opportunities, among other efforts.

Results:
Arriving from various parts of the county, an estimated 10,000+ attended the 2006 National Preservation Conference. The main audience consisted of architects, preservationists, engineers, and investors.