CITGO Bassmaster Classic
Website
Event specific website for the 2005 Bassmaster Classic
Bassport
Promotional material for event
Boat Wrap
Boat graphics for the event
Car Wrap
Vehicle graphics for event
2005 CITGO Bass Master Classic
ESPN product, a televised three-day professional bass fishing competition with a grand prize of $50,000.
Project
To create marketing platforms that would engage regional businesses and non-profit sectors to drive attendance and awareness.
Solution
TMI created collateral material, a website and strategic engagement with local businesses. A collateral piece, the “Bassport”, was used to show schedules and area discounts. An event-specific website broadened the event and surrounding regional activities. Mobile marketing helped spread awareness on a local level by attending events leading up to the tournament.
Results
National sponsors said the 2005 Bassmaster Classic was the best Classic to date. The event generated $80 million in economic activity and received national attention (New York Times, Wall Street Journal, Washington Post, and ABC’s Good Morning America) that helped with Pittsburgh’s re-branding effort as a “clean city”. The event drew over 80,000 people and exposed the region to a tremendous amount of national television and print coverage. The website had over 1.2 million hits during the event, ESPN had to close their site.