Meet The Team

Taylor Abbett, President

A graduate of Denison University, Taylor has over 25 years of experience in advertising and marketing with a focus in strategy and creative. He has worked for various Fortune 500 companies including Heinz, Nike, and Bayer, as well as other regional companies and non-profits. He has also worked on event marketing projects including the CITGO Bassmasters, MLB All Star Game, ABC Extreme Makeover Home Edition, Super Bowl XLI and the 84 Lumber Classic.

Cassidy Zimmerman, Marketing Manager

As the TMI Marketing Manager, Cassidy oversees a variety of tasks that help our campaigns run smoothly. In keeping up with the latest shifts and trends of the digital world, she uses her expertise to build dynamic social media campaigns that drive results. Cassidy also operates as our resident copywriter. With a knack for creative content, she crafts unique copy that positions our clients as industry leaders. No matter what platform you operate on, Cassidy gives voice to brands across the board.

Heather Panza, Creative Director

Heather is the TMI Creative Director overseeing all of the creative projects coming through our doors. Her background knowledge in design and web makes her the go-to girl for all things creative. She has been featured in numerous art shows and recieved several awards for her outstanding work.

Leila Farhan, Digital Marketing Strategist

Leila’s focus at Tailored Marketing is Email Marketing and Search Engine Marketing, but not limited to Search Engine Optimization. She is Google Analytics and AdWords certified. She is a Graduate from Youngstown State University with a Bachelors Degree in Information & Supply Chain Management.

Chelsea Hepfl, Associate Graphic Designer

A graduate of Robert Morris University with a BFA in Media Arts and a concentration in Graphic Design, Chelsea’s focus is in digital and print design. She is currently undergoing training to expand her knowledge in web-building programs.