4 Reasons to Make Time for Digital Marketing
As a business owner, I know the amount of energy it takes to run a successful company, and the busy schedule that comes with it.
But, as a marketing professional, I know if you don’t make the time to adapt to and leverage trends, you’re leaving opportunities on the table.
At Tailored Marketing, we specialize in marketing and advertising for privately-owned businesses and family-run organizations. We work with the Presidents and CEOs that eat, sleep and breathe their business. Often times we hear something like, “I know I should be doing digital marketing, but I don’t exactly know why or how, nor do I even have the time.”
So, to start off, here are 4 reasons that address the ‘why’ part:
- Whether you have carved out the time for it or not, the digital age is here and it isn’t going anywhere.
- No matter what industry you are in, your customers are online and if your business is not, then that’s a problem (especially if your competition is online waiting for them).
- Without a digital marketing strategy, you’re unintentionally isolating your business from a mass audience that spends their days consuming digital content. The average person spends more time online than TV and all other media (newspapers, magazines, etc.) combined. So, it comes as no surprise that 78% of U.S. internet users are researching products and services online (B2B Marketing). This type of consumer behavior is sure to continue, meaning you need to invest in the future of your business by implementing a digital marketing plan.
- The bottom line is it’s targeted, effective, measurable and highly necessary.
If you’re interested in addressing the ‘how’ and ‘time’ part of digital marketing, give us a call. As a boutique agency, we like to work closely with our clients because we understand the passion they have for their business and everything that goes into it.
– Taylor Abbett, President